SMS Marketing Software Built Around Consent
SMS marketing software manages text campaigns, automated sequences, replies and opt-outs in one place. ColdTexting combines campaigns, multi-step sequences, a shared inbox and CRM sync with consent records and a compliance score on every message, so teams grow SMS without legal risk.
What is included
The parts of SMS marketing software and where each one lives
SMS marketing software is a single workspace that sends campaigns, runs automated follow ups, collects replies and records consent. If one of those parts lives in a separate tool, the gaps between them are where compliance breaks.
| Part | What it does for you | From plan |
|---|---|---|
| Campaigns | Sends one message to a segment on a schedule, with merge fields | Starter |
| Compliance score | Rates every message 0 to 100 before it can be scheduled | Starter |
| Consent records | Stores source, timestamp, IP and form text per contact | Starter |
| Two-way inbox | Collects replies from every number, with keyword auto-replies | Starter |
| Sequences | Multi-step follow ups that stop on reply or opt-out | Growth |
| CRM sync | HubSpot, Pipedrive and Zapier, with consent and replies | Growth |
| Consent capture forms | Hosted opt-in forms and QR keyword opt-in | Growth |
| Reporting | Delivery, reply rate and opt-out rate per campaign | Growth |
| API and webhooks | REST API, webhooks and Salesforce sync | Scale |
A normal week
One screen tells you what SMS did this week
Campaigns, sequences and replies share the same contacts, so they share one overview.
On Monday a product announcement goes to customers who opted in through the pricing page. Leads from the webinar enter a three step sequence. Replies from both arrive in one inbox, routed to the account owner. By Friday the overview shows segments used, contacts still in sequences and any reply that has waited too long.
Automation runs through SMS drip campaigns that stop when a lead answers, and conversations run through the two way texting platform in the same workspace.
Who it is for
Teams that text people who asked to hear from them
The software is built for businesses that sell or book with a human in the loop, where a reply matters more than a click.
Sales teams
Follow up inbound leads within minutes and set up meetings by text from a local number.
See howAgencies
Run each client in its own sub-account with a separate brand, number pool and consent records.
See howReal estate
Text open house invites and showing confirmations to buyers who registered interest.
See howRecruiters
Confirm interviews and share shift details with candidates who applied and opted in.
See howBuilt around consent
Every contact carries the reason you may text them
Most SMS marketing tools treat consent as a checkbox in the importer. Here it is a record attached to the contact: where they opted in, when, from which IP address and the exact wording they agreed to. Campaigns and sequences read that record on every send, and a contact without one is held back.
That record is also what you need if a claim ever arrives. Under the TCPA, a single text without consent can cost $500, or up to $1,500 if willful, so the evidence is worth more than the message. You can score a message right now in the checker at the top of this page, then compare plans on the SMS marketing pricing page.
FAQ
Questions about SMS marketing software
Look for consent records, automatic STOP handling, quiet hours by time zone, 10DLC registration, a two-way inbox, sequences, CRM sync and reporting on replies and opt-outs.
Sales teams, agencies, real estate teams and recruiters use it to follow up leads, confirm appointments and send offers to contacts who opted in.
Yes. Growth and higher plans include multi-step sequences that stop on reply or opt-out, keyword auto-replies and assignment rules.
Yes. The compliance checker on the home page works without an account, and a one-time demo after signup includes 20 checks and 1 test send to your own phone.
Related pages
Grow SMS without growing legal risk
Starter covers campaigns, the inbox and the full compliance layer from $24 per month billed yearly. Growth adds sequences, CRM sync and reporting at $74.