SMS Marketing Pricing for Every Team Size
ColdTexting SMS marketing pricing starts at $49 per month, or $24 per month billed yearly. Growth costs $149, Scale $499 and Enterprise $1,499 per month, with 50 percent off on yearly billing. Every plan includes segments, numbers, 10DLC registration and compliance checks.
Starter
For a solo rep or a small team texting opted-in leads.
$24/mo
$49/mo
$288 billed yearly
Billed monthly, or $24/mo yearly
- 500 SMS segments per month
- 1 local 10DLC number with brand and campaign registration
- 1 user and 2,500 new contacts per month
- Two-way inbox with keyword auto-replies
- Automatic STOP and HELP handling
- Consent records on every import
- Quiet hours by recipient time zone
Growth
Most teams pick this
For a sales team running sequences and CRM sync.
$74/mo
$149/mo
$888 billed yearly
Billed monthly, or $74/mo yearly
- 2,500 SMS segments per month
- 3 numbers in a sticky sender pool
- 5 users and 15,000 new contacts per month
- Multi-step sequences that stop on reply
- HubSpot, Pipedrive and Zapier sync
- Reply routing, assignment rules and saved replies
- Consent capture forms and QR keyword opt-in
Scale
For multi-team sales orgs and agencies.
$249/mo
$499/mo
$2,988 billed yearly
Billed monthly, or $249/mo yearly
- 10,000 SMS segments per month
- 10 numbers and 15 users
- 100,000 new contacts per month
- Salesforce sync, webhooks and REST API
- Up to 10 agency client sub-accounts
- Litigator and reassigned number scrub on import
- Audit log export and consent proof PDF per contact
Enterprise
For large sales orgs and multi-brand agencies.
$749/mo
$1,499/mo
$8,988 billed yearly
Billed monthly, or $749/mo yearly
- 40,000 SMS segments per month
- 30 numbers and unlimited users
- 500,000 new contacts per month
- Unlimited agency sub-accounts
- SAML SSO, SCIM and IP allowlist
- 99.9 percent uptime SLA with 4 hour priority support
- DPA and security questionnaire pack
Every plan is bought online with a card. Change plans any time, the difference is charged right away. No credits, no top-ups.
Compare plans
Every limit and feature, plan by plan
Segments and new contacts are counted as you use them in each billing period. Numbers, users and sub-accounts are how many you can have at the same time.
Prices
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Monthly billing | $49 per month | $149 per month | $499 per month | $1,499 per month |
| Yearly billing | $24 per month | $74 per month | $249 per month | $749 per month |
| Billed once a year | $288 | $888 | $2,988 | $8,988 |
Usage limits
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| SMS segments per month | 500 | 2,500 | 10,000 | 40,000 |
| Phone numbers (10DLC) | 1 | 3 | 10 | 30 |
| Users | 1 | 5 | 15 | Unlimited |
| New contacts per month | 2,500 | 15,000 | 100,000 | 500,000 |
| Agency sub-accounts | No | No | 10 | Unlimited |
| Compliance checks | Unlimited | Unlimited | Unlimited | Unlimited |
Included in every plan
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Compliance score on every message before it sends | Yes | Yes | Yes | Yes |
| Consent record required on every import | Yes | Yes | Yes | Yes |
| STOP and HELP handling with a global suppression list | Yes | Yes | Yes | Yes |
| Quiet hours by recipient time zone and state | Yes | Yes | Yes | Yes |
| 10DLC brand and campaign registration in the app | Yes | Yes | Yes | Yes |
| Campaigns with scheduling and merge fields | Yes | Yes | Yes | Yes |
| Two-way inbox with keyword auto-replies | Yes | Yes | Yes | Yes |
Team and automation
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Multi-step sequences that stop on reply and opt-out | No | Yes | Yes | Yes |
| HubSpot, Pipedrive and Zapier sync | No | Yes | Yes | Yes |
| Reply routing, assignment rules and saved replies | No | Yes | Yes | Yes |
| Consent capture forms and QR keyword opt-in | No | Yes | Yes | Yes |
| Delivery, reply rate and opt-out reports per campaign | No | Yes | Yes | Yes |
| Sticky sender number pool | No | Yes | Yes | Yes |
Scale and agencies
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Salesforce sync, webhooks and REST API | No | No | Yes | Yes |
| Roles and permissions | No | No | Yes | Yes |
| Litigator and reassigned number scrub on import | No | No | Yes | Yes |
| Audit log export and consent proof PDF per contact | No | No | Yes | Yes |
Enterprise controls
| Plan | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| SAML SSO, SCIM and IP allowlist | No | No | No | Yes |
| 99.9 percent uptime SLA with 4 hour priority support | No | No | No | Yes |
| DPA and security questionnaire pack | No | No | No | Yes |
Compliance is never an add-on. Consent records, STOP handling, quiet hours and the pre-send score are part of Starter and every plan above it. See how the checks work on the SMS compliance checker page, or how agencies use sub-accounts on the agency SMS platform page.
How usage is counted
What counts as a segment
A segment is one billable part of a text message. A short text is one segment, and a longer text is split into several segments that the phone joins back together.
Messages written only with standard characters use GSM-7 encoding. One segment holds 160 characters, and when a message runs longer each segment holds 153, because part of the space carries the joining information.
A single emoji, a curly apostrophe or another character outside GSM-7 switches the whole message to UCS-2. Then one segment holds 70 characters and each part of a longer message holds 67, so the same text can cost twice as much.
Your allowance counts outbound segments per recipient. A two segment campaign sent to 400 contacts uses 800 segments. Replies you receive do not count. The composer shows the encoding and segment count live, so you see the cost before anything sends.
Choosing a plan
Which plan fits your team
Starter
One rep or a founder texting inbound leads from one local number, up to about 500 short texts a month.
Growth
A sales team of up to five reps running sequences that stop on reply, with HubSpot or Pipedrive sync.
Scale
Several teams or an agency with up to ten clients, Salesforce sync, the API and audit log exports.
Enterprise
Large sales orgs and multi-brand agencies that need SSO, unlimited users and sub-accounts, and an SLA.
Every plan includes a registered local number and the 10DLC registration flow, so carriers know who is texting. Security controls for each tier are listed on the security page.
FAQ
Questions about billing
Yearly plans cost half the monthly price per month and are billed once a year in advance. Starter is $288 per year, Growth $888, Scale $2,988 and Enterprise $8,988. Yearly is selected by default on this page.
The prorated difference for the rest of your billing period is charged right away, and the higher limits apply as soon as that payment succeeds. If the payment fails, you stay on your current plan.
The lower plan applies from your next billing period. There is no refund to your card for the current period, and you keep the higher limits until it ends.
Turn off renewal in the billing portal under Billing in the app. Your plan stays active until the end of the paid period and then does not renew.
No. There are no credits and no top-ups. When you need more segments, numbers or users, move to the next plan and the difference is charged right away.
No. The segment and new contact allowances reset at the start of each billing period. Deleting contacts or campaigns does not give allowance back, because usage is counted when it happens.
No. Every plan, Enterprise included, is bought online with a card in a few minutes. Questions about billing go to [email protected].
Major credit and debit cards. Every checkout uses 3D Secure, so your bank may ask you to confirm the payment in its app.
No. You can run the SMS compliance checker without an account and get a one-time demo after signup, with 20 checks, 25 contacts and one test text to your own phone. Sending campaigns needs a paid plan.
Start with the plan that fits today
Move up the moment you need more segments, numbers or users. The difference is charged right away and the new limits apply at once.